Communications/Marketing Coordinator Job Description

Communications & Marketing Coordinator is an administrative role that supports HIA in executing and monitoring mass communications and marketing strategies. This role involves creating public relations and marketing materials such as press releases, blog posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events. Tasks may include: coordinating marketing and community events, assisting with the development and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Responsibilities for Communications & Marketing Coordinator:

  • Write a variety of content to support communications and marketing efforts, including newsletters, website copy, brochures, and press releases
  • Developing and implementing a communications strategy designed to further company objectives
  • Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
  • Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices 
  • Respond to media inquiries and maintain relationships with journalists and other members of the press
  • Plan press conferences and other promotional events to help keep the organization top of mind
  • Perform outreach to press outlets, magazines, and influencers and build strategic partnerships to grow brand notoriety
  • Support the Media & Marketing team’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Conduct market research and identify trends

 

Qualifications for Communications & Marketing Coordinator:

  • Must have a working knowledge of MailChimp and its services.
  • Must understand email marketing, data collection, and campaign management.
  • Superior time management and organizational skills and ability to meet deadlines
  • Exceptional writing and interpersonal communication skills
  • Ability to work both independently and as part of a team
  • Familiar with MS Word, Excel, and Powerpoint and capable of creating visually compelling presentations
  • Knowledge of communications and marketing ethics and best practices
  • Proficient public speaking abilities are an asset
  • A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required

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